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OUR BRAND EVOLUTION
Originally created with the objective of improving the central “sweeper” that existed then, Trovac has been able to endure over 60 years by offering innovative products for each era. Learn about the milestones that have led the company to be the leader in its field.
The world is constantly changing, and we must follow, adapt and be reactive. It is in this essence that we have updated our brand look and logo. These changes represent a new image that is more refined, contemporary and brighter. The expansion of Trovac is undeniable, we strive for innovation and create new platforms to support you better. These changes are just the beginning, more to come as we celebrate our 60th anniversary. We take this opportunity to reflect on our past to build our future. We are ready for another half century. Are you?
Trovac Europe; 25 years strong
Let us tell you the story of Trovac Europe and how it conquered France and Europe.
Treffieux, is a small French town of a few hundred people close to the Nantes region. It has a rich history, marked by the Second World War, and has remained a quaint little European village.
Why Treffieux? The former President of Trovac Industries, Jacques Bruneau (whose son Marc took over the company in 2004) had sent one of his close partners on a mission to prepare the market for the sale of central vacuum systems in France. This market was more easily accessible than Trovac's neighbor to the south, the United States, because there were no language barriers.
In 1989, when he arrived in Nantes, Europe's most westerly airport, he went in search of a location that would facilitate the distribution of Cyclo Vac products. He immediately fell under the spell of an old building, the former village school, which had a lot of history and character. From that day on, Trovac Europe was established there and began operations with, to start with, just two people.
From 1989 to 2003, the Cyclo Vac adventure in France was a great success. Central vacuum systems became well known and demand grew rapidly. In the first year, 4 dealers joined Trovac Europe, and it wasn't long before Trovac Europe had grown to 25 dealers marketing its products at regional trade fairs and construction sites.
From 2003 to 2013, demand was very strong and the number of dealers in Europe continued to grow. A new development strategy was then put in place to conquer other markets in Western Europe: French-speaking countries like Belgium and Switzerland, German-speaking countries like Germany, Austria and Poland, and even Spain and Portugal. As the small “country school” was no longer large enough to support Trovac Europe's operations, a new 600 square meter warehouse adjoining the building was built in March 2004 and inaugurated in July 2005.
.Business development took the network to 45 dealers in France alone! At the same time, many new markets such as Poland, Portugal, Great Britain, Ireland and Norway joined Trovac Europe as international importers and distributors. An unexpected expansion that has even covered the emerging markets of Eastern Europe!
Since 2013, and despite the global financial crisis, Trovac Europe has become the operations, logistics and supply center for Trovac Industries in Europe. The economy is disrupted, prices are falling and construction sites are scarcer than ever, so importers are looking for solutions. Trovac Distribution strategically supplies the entire industry with its generic “Deco Vac” product range. Some high-volume importers even take advantage of Trovac's distribution center in Europe to obtain smaller quantities of supplies more quickly. This has helped some importers through the crisis and opened the door to others who really needed to protect their market.
Trovac Europe is now a major asset for Trovac Industries Ltd. It's a real hub for Europe and even Asia! A team of 10 people works daily to develop and maintain Trovac's business partnerships and ensure customer satisfaction.
Thank you to everyone who has contributed to Trovac Europe's success, and don't hesitate to become a partner and join forces with the best!